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Michael Maloof - 2 Temu - 2 TikTok - 2 Maloof - 2 — - 2 they've - 2 Nicole Rechtszaid - 2
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☆ TikTok Shop is second only to Amazon in a key measure of customer loyalty
  + stars: | 2024-04-17 | by ( Madeline Stone | Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Earnest, which tracks credit-and-debit-card transactions, found that around 27% of TikTok shoppers came back to make another purchase after five months of their first buy. On this measure, TikTok Shop outperformed other e-commerce platforms, including Temu, Shein, and Etsy, as well as fellow social-commerce channels Whatnot, Flip, and Instagram Checkout. Amazon was the only e-commerce platform that beat TikTok Shop in Earnest's dataset, which looked at customer-retention data between January 2022 and February 2024. "The second I bought my first TikTok Shop product, which was probably a year and a half ago, from that moment on, I started to get more TikTok Shop content." TikTok Shop seems to have become a place for impulse purchases, as well.
Persons: Michael Maloof, Temu, TikTok, Maloof, —, they've, Nicole Rechtszaid Organizations: Walmart, Business, Facebook, Ghost Agency
☆ TikTok Shop is better at keeping customers than Temu and Shein
  + stars: | 2024-04-16 | by ( Madeline Stone | Dan Whateley | ) www.businessinsider.com   time to read: +3 min
TikTok seems to be doing a good job of getting customers to make multiple purchases on its new shopping platform, Shop, according to data from Earnest Analytics. Earnest, which tracks credit-and-debit-card transactions, found that around 27% of TikTok shoppers came back to make another purchase after five months of their first buy. On this measure, TikTok Shop outperformed other e-commerce platforms, including Temu, Shein, and Etsy, as well as fellow social-commerce channels Whatnot, Flip, and Instagram Checkout. Amazon was the only e-commerce platform that beat TikTok Shop in Earnest's dataset, which looked at customer-retention data between January 2022 and February 2024. "The second I bought my first TikTok Shop product, which was probably a year and a half ago, from that moment on, I started to get more TikTok Shop content."
Persons: Michael Maloof, Temu, TikTok, Maloof, —, they've, Nicole Rechtszaid Organizations: Walmart, Business, Facebook, Ghost Agency
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